Explore the world of quirky cuteness from the creators of the softest toys you’ve ever hugged, cuddled and adored.

Born in London. Loved worldwide.

Since their establishment in London in 1999, Jellycat have shared the joy of toys with people of all ages, across the globe. Over this time, their unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores.  Today, they stand among the most loved and respected soft toy companies in the world. What makes them different? Playfulness and luxurious quality. Their designers play until something magical and unexpected happens – and a new character is born! They source beautiful materials that are noticeably softer, subtler and long-lasting.

The HQ, Jellycat Studios, is based in central London and from there they spread joy through toys, accessories, books, music, films and social media. They have two other main studios in Minneapolis and Shanghai. Their mission is to put a smile on your face.