Micro was founded in 1996 and is based in the village of Küsnacht on Lake Zurich, Switzerland.
The Micro story began as a matter of convenience. For the inventor of the Micro scooter, Wim Ouboter, it was too far to walk to his favourite bar and not quite far enough to warrant getting on his bike or getting the car out of the garage.
The solution had to be lightweight and easy to ride. And it had to fold up, so that it could be tucked out of the way when not being used.
After a long time tinkering in his garage with prototypes, Wim came out with a low cost vehicle which met these requirements and the original Micro scooter was born. In 2000 came the Micro scooter boom and suddenly scooters were everywhere! Following this Micro quickly became a household name with a reputation for quality.