Living Nature™ is Keycraft’s premium range of animal soft toys. Created in 2008, this best-selling brand continues to grow and evolve with today’s consumer preferences. We take inspiration from animals all over the world to bring these realistic and lovable characters to life.

Made with soft-touch fabrics and beautiful craftsmanship, they stand the test of time with their enduring quality and appeal. They’ve become treasured friends and memories for many families, charming children and adults throughout generations.