Founded in 1968, Hot Wheels has provided adrenaline-fueled vehicle play that ignites the challenger spirit in every kid with the most outrageous and innovative cars and track systems. Hot Wheels was born when Mattel co-founder Elliot Handler challenged his design team, which included a General Motors car designer and a rocket scientist to create a toy car that was cooler and performed better than anything on the market. 

Handler was so impressed by the car’s groundbreaking new wheel design and performance that his first response when he saw it rolling along the floor was: "Those are some hot wheels!"